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The Geezer Reader

8/28/2014

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Getting old is something we all do. It seems like it becomes all consuming at some point. When I get together with friends, the conversation inevitably gets around to our forgetfulness, our prescriptions, our latest ailments and who recently passed away.

I was perusing the Sunday paper and found 'The American Profile' magazine inside. It is an 8 X 11 promotional piece that offers little stories about the American experience, like a childs first day at school. But mostly, it is about advertising.

What's interesting is who the advertising is aimed at and what they are selling: Hearing aids, portable oxygen systems, earphones for private TV listening, safety walk-in bathtubs, Pain relievers, no-contract, simplified cell phones with large displays, and of course products to remove bunions or reduce discomfort from crooked toes!

This publication must be a cash hog! These ads are large, full color half or full page ads. They wouldn't be appearing week after week if they didn't produce results!

It really annoys me that I found myself carefully reading all of them. What's next, am I going to order some of this stuff? If I do, I will never admit to my old geezer friends, that's for sure. I am going to have too much fun making fun of the magazine at the next party I go to.

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    Rick Elkin
    Author, columnist and cultural observer.

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