A friend of mine wrote this recently. I loved it and without his permission I am sharing it with you. I hope he won't sue me...so for now he will remain anonymous.
...One characteristic of propaganda is the creation of associations. Images do this superbly, but words can do the same. If the propagandist can do so, he or she will create a link between his or her target and an established lightning rod for distaste. He or she will create an association which, if effective, will work towards defeating the enemy without a shot being fired; in other words, a defaming association can effectively argue against an opponent without any other arguments being made. "Oh, you're just one of them."
"The white MAGA male" is an example.
Let's say you feel the solution to the world’s ills are to tax and share. And, perhaps, you don't like white males, something needs to be done about "those people," and one solution is to open the border and turn the white male into an powerless minority. You also see Donald Trump as an embarrassing icon of intolerance, bigotry, racism, misogyny, and stupidity, an opinion you feel most people share. Well, make an association. A reporter writing an article which appeared in Times magazine implied that there are people doing just that. With no intention of making an attack himself - he was only alluding to the association others are making - he stated in an article on a confrontation in D.C., "It's one more case of white, MAGA males behaving like white MAGA males." So, you see, people who want to close the border, fight China's business and trade policies, and oppose socialism and communism didn't vote for the president because he was the only one promising to rectify these issues; they voted for the president because they are like him. Publish well-timed photos of white males looking angry or smug, as was the case in the D.C. confrontation, and the association is complete. That is propaganda, and if it is effective, one does not have to consider and argue against a point of view; one simply has to pull out the appropriate card and announce, "You don't want to be that person, do you? Do you?"