The Next Mountain

I have been climbing a moral mountain for a while. For the past year or so I have avoided supporting any business that openly contributed money to Black Lives Matter. In my mind, supporting any organization that openly calls for the destruction of the nuclear family, that promotes Marxism and suggests that all white people are systemically racist, is beneath my respect, and certainly doesn't deserve my financial assistance. Ever since the NFL kneeling incidents, I have boycotted Major League Baseball, Nike, the NBA, NASCAR, AT&T, Coca-Cola, and many other major transnational "woke" corporate jesters that have used their massive cultural presence to Virtue Signal the world.

What is 'Virtue Signalling'? It is "a pejorative neologism for expressing a morally disingenuous viewpoint with the intent of communicating good character." Good characters don't do things for their perceptive value. In fact, the definition of good character is "doing what is right when no one is looking." 

We are all part of the American Family. It's OK to not like each other, but to accuse your own siblings of something as terrible and criminal as white supremacy is unforgivable, especially when it is clearly untrue. That is, by any definition, bigotry. If I am "systemically" a supremacist, then so are all of the white employees and customers of those same American companies. Falsely accusing one sibling in a quarreling family of being a hate monger, only creates more conflict. The reality is BLM has been active for nearly a decade and racial division and rancor is just getting worse.

It has been torturous to avoid using many of my favorite products but I have my dignity and I will not allow anyone to spit in my face while asking me to patronize their "services". I won't be held hostage to moral racketeering.

Admittedly, it has been a difficult journey because I love Coca Cola, Major League Baseball and the National Football League. I have often said Coke is the best tasting idea anyone ever had, and pro sports are classic American pass times. They build character, team comradery and foster community spirit. It is sad to see such American icons allow themselves to be used to project moral narcissism. 

Since the COVID19 scare has wreaked havoc on everything normal about consumer spending, perhaps it's time to take a different approach. Pitching in to rebuild our economy is the right thing to do, so any economic blockade would be counterproductive. As a conservative, I support any nonpartisan effort to reduce institutional and cultural racism, and I believe most of us agree that driving-while-black type prejudice is real. But most of the flaws in our collective character won't be fixed by demonizing an entire group of people by their skin color, gender or their political association. You can't fight bigotry with more bigotry.

I will, however, continue to let the CEO's know how I feel via social media and letters, etc. I am going to keep standing for the National Anthem and wearing my patriotism on my sleeve whenever I get the opportunity. As a family man, I will support any contributions to unifying our national family.
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Thank God for TV, because it looks like "Vaccine Apartheid" may make it impossible for me to attend a live sporting event or concert, ever again. That is my next moral mountain to climb.